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10 Tips for Web Design That Drives Sales

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Every business owner wants a website that encourages visitors to take the next step: buy or contact. This step is called conversion, and it’s the moment your lead converts to become a customer. If your website has a lot of traffic but few conversions, you need to identify why. It's true that many factors may contribute to the problem. Believe it or not, web design can have a powerful impact on buyers and their choices. Studies show product assessment takes about 90 seconds. Users grant websites a fraction of that time: less than eight seconds. Those first impressions are about 94 percent design-related. What's more, about 75 percent of users will judge your brand credibility based on your website design. Most first-time visitors to your site are not ready to buy. They're investigating options and comparing you to others. Do you know how you stack up to the competition? Take a look at custom webdevelopment toronto for leaders in your market space. Then, turn...

How to Design a Website Exit Pop-up That Significantly Boosts Email Sign-ups

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Conversion rate optimization (CRO) is nothing new. However, as you surf the net, you can't help but notice plenty of web pages that are just begging for optimization. Obviously, not every business is using CRO to its full capacity. Meanwhile, small tweaks to your website have the power to significantly boost the number of sign-ups, subscriptions and sales. One of the underestimated CRO hacks is the exit intent pop-up. Put simply, it's a pop-up that appears once the visitor is about to navigate away from the website. Usually, it encourages site users to sign up with an email, introduces a special offer or motivates visitors to stay otherwise. A number of custom webdevelopment toronto , both big and small, have already taken advantage of this simple and easy-to-implement technique. For example, Sumo has witnessed amazing results of growing its email list by 40,000 subscribers thanks to the exit intent pop-up. Our marketing team at Chanty has also tried the tric...