How to Design a Website Exit Pop-up That Significantly Boosts Email Sign-ups
Conversion rate optimization (CRO) is nothing new. However,
as you surf the net, you can't help but notice plenty of web pages that are
just begging for optimization. Obviously, not every business is using CRO to
its full capacity. Meanwhile, small tweaks to your website have the power to
significantly boost the number of sign-ups, subscriptions and sales.
One of the underestimated CRO hacks is the exit intent
pop-up. Put simply, it's a pop-up that appears once the visitor is about to
navigate away from the website. Usually, it encourages site users to sign up
with an email, introduces a special offer or motivates visitors to stay
otherwise.
A number of custom webdevelopment toronto, both big and small, have already taken
advantage of this simple and easy-to-implement technique. For example, Sumo has
witnessed amazing results of growing its email list by 40,000 subscribers
thanks to the exit intent pop-up. Our marketing team at Chanty has also tried
the trick and is happy to confirm a significant 25 percent boost in sign-ups
thanks to the exit pop-up magic.
CRO is all about experimenting and testing. An exit intent
pop-up isn't an exception. Chasing the silver bullet, our marketing team has
tested different pop-up sizes, and experimented with pop-up frequency, designs
and texts. Here are a few exit pop-up best practices, based both on our
experiments and extensive research.
click for source:- https://www.entrepreneur.com/slideshow/309753
Comments
Post a Comment